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PROTOTYPING AND MARKETING:
PUT IT TO THE TEST.
Eric Fonville, Director of Technology
Before NASA launched John Glenn into space, making him the first American to orbit the Earth, he logged numerous hours simulating the experience. Why? Because much was at stake;
failure was not an option.
As marketers, our endeavors don’t often take lives if they go awry (thankfully), but they can damage our organization’s market and financial positions, lower customer confidence in your brand, and even threaten its very existence. When it comes to building technology-based solutions, particularly those that automate a business process, or allow a user to interact with a supporting system, a prototype is often advantageous.
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