B2B Social Media

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Greetings!
Conversations are happening all around you. You can’t stop them, but you can listen and respond. In our latest Oden article, we offer simple tools and ideas you can implement today to begin building an actionable and measurable social media strategy. And to bring your colleagues on board, just click the Forward link at the bottom of this e-mail.

He Said, She Said:
The conversation is on, and why B2B companies should join.
Ashley Livingston, Senior Business Advisor

So you “get it” when it comes to social media for your personal life—you have a Facebook page and a profile on LinkedIn. You may not Tweet or blog, but you might follow a few people. However, you’re not sure social media is right—or even really applies—to your B2B company. After all, your customers are other businesses. Would anyone seriously become a fan of (or “like”) your company or its brands? You might be surprised.

First of all, B2B social media marketing follows the same general principles as B2C. B2B companies are run by people and, while customers are technically other companies, the decision-makers and users of B2B products and services are people. B2B social media marketing really differs from B2C only in terms of tactics and implementation.

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